The Down and Dirty Truth of
Transformation
Leading and Navigating Through Uncertainty
Introduction: The Reality of Transformation
We’re taught to believe that change should be clear, linear, and logical. Well, maybe we
weren’t all taught that, but the myth is out there. And we want to believe that myth.
We want to have clarity before action, smooth progress toward goals, and certainty
before taking risks. But real transformation, the kind that creates breakthrough results,
is messy, uncomfortable, and uncertain.
This workbook is designed to help you navigate that reality with Three Core Principles:
We don’t find our path, we build it.
There will be messy, gooey obstacles.
We must be willing to take risks.