“Few books blend humor, vulnerability, and wisdom quite like Butterfly Goo. Rachel Burr’s debut brings readers on a uniquely personal journey, illustrating the raw and hilarious reality of self-transformation. Through vivid storytelling, Burr invites us to step outside our comfort zones and embrace growth in all its messy glory. The clever footnotes and inner monologues make it impossible not to laugh out loud, and her deeply human perspective shines through. Butterfly Goo is refreshingly original and undeniably relatable.”

“Rachel Burr gives us a humorous, honest, and insightful peek into her own transformation, normalizing the difficulties that come with change. She takes us along on a joyful ride, sharing the ups and downs in a relatable way. Like Virgil in Dante’s Inferno, Rachel serves as a sage guide, nudging the reader to return to play and experimentation as a means of growth. A hard-to-put-down read full of thought-provoking exercises for anyone considering change.”

“Rachel Burr’s Butterfly Goo delivers a raw, unfiltered journey through transformation that’s as relatable as it is profound. Her blend of humor and wisdom makes this a must-read if you’re feeling stuck in your leadership, business, or life. Turns out, your comfort zone isn’t keeping you safe—it’s killing your potential. Buy a copy for everyone on your team.”

“Ever wish someone would sit you down, give you a heart-to-heart (or a kick in the butt), and get you moving forward? Rachel Burr does exactly that in Butterfly Goo—and makes you laugh along the way. She shares her story, which remarkably becomes yours, too. The Top Takeaways at each chapter’s end are pure gold. Read her story, find your moments, and transform your life.”

“Rachel Burr has given us a gift with Butterfly Goo. Using J. Campbell as a theoretical backbone, she pairs it with authentic storytelling at its best. For those who believe the emotional side of transformation is the heart of change, this is the book for you.”

“Butterfly Goo is a fantastic read for anyone undergoing personal transformation—or simply seeking a great story. The writing is clever and beautifully crafted, with insights that resonate deeply. Rachel tackles serious topics with humor, making the journey authentic and relatable. I highly recommend Butterfly Goo to anyone—it’s heartfelt, vulnerable, and full of creative surprises.”

“In a deeply authentic journey of transformation, Rachel invites readers into an exploration of boundaries, growth, and self-discovery. Grounded in her own story of learning to release responsibility for others, Butterfly Goo speaks to anyone who has struggled with the ties of family, love, and identity. With grace and vulnerability, Rachel shows the power of setting boundaries and embracing freedom.”

“Butterfly Goo is a delightful and insightful read! Rachel’s journey of self-discovery is both relatable and inspiring. She weaves humor and honesty throughout, making it feel like a conversation with a close friend. It’s a refreshing reminder that transformation is not a destination but an ongoing process—and that the journey itself matters just as much as the destination.”